Post by mistyssaktersfo33 on Jan 5, 2024 20:44:19 GMT -7
Conclusion Guide to Filter Issues What happens if filters are not set up correctly in an online store We believe that the implementation of filters is correct from a human user's point of view, that is, they work in such a way that their use shows the desired results. . If this does not happen please stop reading this guide and fix the problem. Most of the time it's about a wrong frame of the product or a wrong setting of properties. If the filters in your online store are not set up correctly the impact from an SEO perspective can be very serious and can even result in the site being hit with a Panda Penalty and implying a huge loss of organic traffic.
Here are the risks faced by this type of online store If the pages generated by the filter stop being indexed entirely, the site loses the opportunity to attract traffic to longer expressions, which generally have higher Email Marketing List conversion rates. If the pages generated by all filter combinations can be indexed then the chance that search engines will be overwhelmed by these pages and ignore more important pages on the site or treat them the same way increases. Combining filters can generate a large number of pages with similar content which can reduce the overall quality of the site and create grounds for penalties. When search engines have to index a large number of pages obtained from a combination of filters, the resource consumption of the website increases and the cost of the web hosting package also increases.
There are multiple ways to implement filters but this does not generate a unique link for each selection which makes it impossible to post a direct link to the desired product type on social media or forums in generating a large number of pages with no content which in most cases do not emit the correct error code. Coupled with the lack of canonicalization or its incorrect implementation, a faulty implementation of the filter can make a product page accessible at multiple addresses. This is a very serious duplicate content problem. Wrong implementation of filters in online stores can also create other problems. The problems listed above are most commonly encountered on Romanian e-commerce platforms.
Here are the risks faced by this type of online store If the pages generated by the filter stop being indexed entirely, the site loses the opportunity to attract traffic to longer expressions, which generally have higher Email Marketing List conversion rates. If the pages generated by all filter combinations can be indexed then the chance that search engines will be overwhelmed by these pages and ignore more important pages on the site or treat them the same way increases. Combining filters can generate a large number of pages with similar content which can reduce the overall quality of the site and create grounds for penalties. When search engines have to index a large number of pages obtained from a combination of filters, the resource consumption of the website increases and the cost of the web hosting package also increases.
There are multiple ways to implement filters but this does not generate a unique link for each selection which makes it impossible to post a direct link to the desired product type on social media or forums in generating a large number of pages with no content which in most cases do not emit the correct error code. Coupled with the lack of canonicalization or its incorrect implementation, a faulty implementation of the filter can make a product page accessible at multiple addresses. This is a very serious duplicate content problem. Wrong implementation of filters in online stores can also create other problems. The problems listed above are most commonly encountered on Romanian e-commerce platforms.